All we do in business today is digital, from sending emails to Google Ads. But Business Cards is one thing that digital marketing will not replace any time soon.
Here are a few reasons why Business Cards are still important, and why you should always have a pocket full of them at all times.
Giving contact information digitally is very impersonal
Networking is about making connections with your clients. Sending contact information via text or email on the spot is convenient, but also very impersonal. Eye contact and actual conversation are how real relationships begin. People who bury their heads in their phones won't create any significant memory of an encounter. Information can easily be transferred from a Business Card to your mobile device after a conversation.
Business Cards are the most effective direct marketing tool
Email marketing, SEO and paid media all do great jobs of attracting leads, but they still aren't as effective as an in-person meeting sealed with a handshake along with a business card exchange. You encounter potential clients at any time, from tradeshows to airport lounges, and arming yourself with Business Cards at all times will ensure you never miss an opportunity to make a valuable connection.
Business Cards are the first impression of your brand
When you meet someone that could be a great client, don't you want him or her to walk away with a great first impression? A memorable Business card does a lot more than just give an email address and phone number. When giving out Business Cards, you don't want your brand associated with the word cheap. A retail store trying to make a first impression won't create a sign with a piece of cardboard and pen. The same mentality comes to Business Cards. Your goal is to make a memorable first impression, and Spot Varnish Business Cards make a good first impression as very few people are willing to spend an extra R400 for a set of Business cards, so you will stand out.
Creative Business Cards get shared, more marketing for you
A Business Card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a client, and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone, it ends there. But if you hand over a Business Card that makes a great first impression, that person is likely to show it to other people.
Business Cards show you are prepared
Have you ever had someone write information on a napkin and hand it over to you? Or someone that had a mobile phone with a dead battery? It isn't the most professional approach. If you met two people, one was scrambling to find a pen and something to write on and the other person pulled out a Business Card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
Business Cards are and will always be the best way to start up a new relationship with your client. Give Gotfunk a call and let us design and print your Business Cards.
